The Swim Coach Networking Strategy

This strategy is inspired by Jack Daly, a professional speaker, sales trainer and successful sales leader. Early in his career, Jack built and scaled several $100 million+ businesses. At the age of 57, Jack competed in his first Ironman triathlon. He was instantly hooked and set a goal of qualifying for the Ironman World Championships in Kona Hawaii. Jack was strong at running, but terrible at swimming and cycling. 

Jack knew to have any chance, he needed help and started with a swim coach. As his swimming began to improve, Jack asked his swim coach if he knew anyone who could help him with cycling. The swim coach introduced Jack to a cycling coach.With good coaching behind him, Jack qualified for Kona and raced his first World Championship at age 58.  The story of his experience has become a cornerstone of his speaking and training business.

Elite athletes surround themselves with coaches who help them improve different aspects of performance.

Successful logistics (and sales) professionals should do the same.

Instead of operating alone, the best agents build relationships with professionals who serve the same customers.

These professionals are referred to as Swim Coaches.

Examples of Swim Coaches

Common Swim Coaches include:

• warehouse racking providers
• forklift suppliers
• packaging companies
• ERP consultants
• industrial real estate brokers
• facility services companies
• fractional executives and consultants

The Goal

Each agent should build relationships with at least 15 Swim Coaches.

If each relationship produces one referral per year, agents can generate a steady stream of opportunities.

The Conversation

A simple way to start the relationship:

"I work with companies on their shipping and logistics through Integrated Carriers and the SoluShip platform.

If I ever run into companies looking for help with warehouse systems or equipment, I’d be happy to introduce you. And if you ever meet companies struggling with shipping, feel free to connect us."

The goal is mutual referrals and long-term relationships.