Embedded Files
Discipline Creates Stability.
Purpose
Purpose
Protect margin without losing credibility.
Common Objection: “Your rate is higher.”
Common Objection: “Your rate is higher.”
Response:
“I understand rate matters. Before we compare numbers, let’s ensure we’re aligned on service expectations and structure. The lowest rate rarely solves the operational issue.”
Objection: “Another broker is cheaper.”
Objection: “Another broker is cheaper.”
Response:
“We can compete strategically, but we don’t win accounts by cutting below sustainable levels. Our value is consistency and infrastructure.”
Guardrail Reminder
Guardrail Reminder
Pricing outside margin thresholds requires review.
Repeated discounting triggers governance.
Application Prompt
Application Prompt
Am I discounting because of pressure or because of strategy?
Page updated
Report abuse