Control the Border. Capture the Margin. Reduce the Friction.
Customs brokerage is not an add-on service.
It:
• Improves shipment visibility, including shipments moved via other freight brokers and carriers
• Reduces border delays
• Strengthens customer retention
• Captures additional revenue
• Creates strategic differentiation
When brokerage and freight work together, customers experience fewer surprises.
Introduce brokerage when:
• Customer imports into Canada or U.S.
• Customer experiences customs delays
• Customer uses multiple brokers or carriers
• Customer lacks visibility into duties/taxes
• Cross-border LTL, TL or parcel is frequent
Do not wait for a problem to arise.
Position brokerage proactively.
You are not the broker.
You are the relationship owner.
Your responsibility:
• Identify import/export flows
• Introduce brokerage capability
• Gather preliminary information
• Coordinate onboarding
• Maintain margin awareness
Do not:
• Provide technical customs advice
• Classify HS codes
• Interpret regulatory rulings
Escalate to the licensed brokerage team.
Step 1 – Introduce brokerage
Step 2 – Brokerage team engages customer
Step 3 – Power of Attorney (POA) executed
Step 4 – Account setup
Step 5 – First clearance
The brokerage team manages:
• Licensing
• CARM / CBSA compliance
• Government filings
• Documentation validation
• Regulatory interface
Brokerage creates:
• Clearance fees
• Disbursement handling fees
• Value-added compliance services
Commission structure follows your assigned tier.
Brokerage revenue is governed by the same discipline as freight.
Customs errors can:
• Delay freight
• Trigger penalties
• Damage customer relationships
Professional escalation is mandatory.
If uncertain — escalate immediately.
When you control:
Freight + Brokerage + Technology
You become more difficult to replace.
Integrated service increases retention and share-of-wallet.
Border control is strategic.
Position it responsibly.