Courier Positioning

Daily Revenue. Often Undervalued.

Purpose

Parcel is high-frequency and margin-sensitive.

Most customers assume they are optimized.

Most are not.

When to Use

When customer ships:

• Daily
• eCommerce
• Cross-border small package

Framework

1. Carrier Mix

Which carriers are used? Why?
Separate accounts or centralized? Why?

2. Service Level Alignment

Are they overusing express? Why?
Ground vs expedited split?

3. Dimensional Awareness

Are oversized light packages driving cost?

4. Contract Leverage

Do they benefit from national-level agreements?

Positioning Statement

“We help clients optimize service selection and contract leverage — not just chase discounts. Our technology automates the process for you."

Application Prompt

Have I reviewed service-level behavior before discussing discounts?